Website Analysis: Ways and Tools for Website Analysis

Website Analysis: Ways and Tools for Website Analysis

 How important is website analysis? Auditing the website is very important to know the performance of the website. In auditing or analyzing many websites that are assessed, such as website security, SEO, website speed, and other things.

Now this article contains information about website audits and tools that can be used to audit websites. This will explain the steps needed to conduct each type of good audit. In addition we will share the best website analysis tools we recommend for creating website analysis reports.

Steps in Auditing a Website

1. Set the Website Analysis goals

All you need to do before the website analysis is to determine your intention, whether your goal is to audit SEO alone or overall. You must specify this at the beginning before auditing the website.

Maybe your website has a higher bounce rate than usual or your landing page doesn't convert as you expect it to, or maybe you have seen your website traffic decrease.

When you have determined your goals, it can be easier to do website analysis, so you don't need to bother when analyzing which part of the website you need to analyze first.

2. Map Regarding Website Audit

After determining the purpose of website analysis, you can map what you have to do when auditing the website. For example you will analyze the performance of your website SEO, What do you put first?

To analyze website SEO, we certainly need data, you can get this data from the google search console. Now this is where you can start analyzing your website.

So here you map what you have to do in auditing your website, for example; Search for data through the google search console, then search for website performance information, determine what should be optimized, and so on. You can hypothesize this, so you have an overview in analyzing the website.

3. Measure what happened

After making a hypothesis, you should test and measure what actually happened on your website. In other words, you start doing website analysis. This is the step in which the process and the steps you take will vary greatly based on the type of website audit you are undertaking - be it SEO analysis, UX analysis, or others.

For example, you want to analyze the website user experience, you can use the Heatmaps tool, session recordings, and other tools that help you see how users actually behave throughout your website. Information about click, scroll, and other behavior adds context and qualitative feedback.

4. Determine the Cause and Solution

After you do the testing, you certainly find a data, and with this data you can certainly know what are the causes and solutions. For example, your landing page has minimal conversion, you can deduce the cause, Is it because the elements are less than the maximum such as CTA or supporting images or other things.

After that you determine the solution, then how to solve the landing page with minimal conversion? The solution is to use A / B testing or split testing to test the landing page that you created.

That way you can analyze the website better, you don't need to bother auditing your website. Enough with a few easy steps you can analyze your website well.

These steps allow you to better understand and improve the performance of your website, but you can try other steps according to what you want to do.

Best Website Analysis Tools

To maximize auditing websites, you can use website audit tools to help you audit websites. This website analysis tools are different depending on the type of analysis you are going to do. What are website audit tools?


1. Website Performance Analysis Tool (UX)

In analyzing your website's UX, you can use Heatmaps, this tool serves to display data such as Snapshots that indicate where users click on web pages. That way you know what the user is doing when visiting the website. Some plugins or heatmap tools that you can use to analyze websites:

  •     Lucky Orange
  •     Crazy Egg
  •     Mouseflow
  •     Extrawatch

With the help of the heatmaps plugin, you can more effectively diagnose (and improve) anything that can increase conversions based on data obtained from these tools. This plugin is very helpful for you in analyzing your UX performance.

2. Website SEO Analysis Tools

If you want to analyze your website's SEO, there are lots of tools that help you to audit SEO websites. Some of these tools work and help you in analyzing the performance of your website and knowing what to do. Well here are some SEO Website analysis tools:

    Google Search Console (Free)
    Ubersuggest (Free)
    Ahref (Paid)
    Semrush (Paid)

3. Competitor Analysis Tools

Analyzing competitors is very important to know how you and your competitors are. Usually SEO analysis tools also provide features for competitor analysis. So here are some Competitor Analysis Tools that you can use:

  •     Similar Web
  •     Ahrefs
  •     Etc

Competitor analysis tools can also find out total visits, share of website traffic, and various other metrics.

 The Best Way to Analyze a Website

Doing an analysis that really helps improve the performance of your website is not a one-step process. You need a lot of information that you can use as data in analyzing a website. You have to be smart in understanding existing data and doing a website analysis process to make changes based on that data.

With some website analysis tools recommendations above and steps to audit the website. You can do website analysis in the right way, so you really can understand the current condition of your website and map what needs to be done to make your website have better performance.

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